11/18/2023 0 Comments Multi download youtube![]() ![]() It takes time and effort to build a relationship that turns a viewer into a fan, especially if your existing content strategy focuses on longer videos. ![]() ![]() You can use YouTube Shorts to promote long-form videos: YouTube Shorts helps build awareness in baby steps. There are over 1.5 billion users watching at least one YouTube Short monthly, opening a window of opportunity for YouTubers (especially creators focused on long-form) to create engaging Shorts that function as both standalone entertainment and as a gateway to their larger channel for millions of viewers. Most of these new subscribers are Shorts viewers who wouldn’t otherwise be engaging with a long-form creator’s content. “ channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form.” Why? Shorts is well-positioned to entertain viewers looking for bite-sized content during breaks in their day-to-day routine. ![]() YouTube has even explained that Shorts can be used to supplement and support your long-form content. Let’s get it out of the way: long-form videos and YouTube Shorts don’t compete with each other on the platform. What Are The Benefits of a Multi-Format Strategy? Combining that with the monetization of YouTube Shorts coming soon, you can expect significant growth in viewership and revenue across your channel. In fact, YouTube Shorts will allow you to bridge new viewers and fans to your long-form content. Your ability to create and craft a compelling story in a short amount of time will make you a better creator and ultimately drive more success for your channel, especially with YouTube doubling down on its multi-format approach with Shorts.ĭon’t get it twisted: YouTube’s long-form content has and always will be king, but the benefits of adopting a multi-format strategy outweigh the convenience and tradition of strictly uploading longer videos and hosting livestreams. Short-form content has become essential to any creator’s content strategy. ![]()
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